2020 International Conference on Partial Least Squares Structural Equation Modeling

March 17 - 19, 2020
Beihang University, Beijing

Conference co-chairs:
Huiwen Wang
, Yide Liu, Christian M. Ringle, and Marko Sarstedt

Keynote speaker:
Joseph F. Hair,
Professor of Marketing, University of South Alabama, USA

Pre-conference workshops: March 16, 2020
Beihang University, Beijing

Beihang University

The symposium will take place at Beihang University, one of China's top institutions, which is located near the city center of Beijing

Keynote speech by Professor Joe F. Hair

Author of numerous standard textbooks including Multivariate Data Analysis and A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Professor Joe F. Hair is one of the most highly cited researchers in the social sciences.

Pre-conference workshops

Workshop on foundations and current advances in PLS-SEM by two renowned experts in SEM, Prof. Dr. Christian Ringle and Prof. Dr. Marko Sarstedt