Postponement of the conference
Due to the coronavirus outbreak in China, the conferencee has been postponed to
October 27-30, 2020 at Beihang Unversity, Beijing, China
Pre-conference workshops: Oct. 27 | Keynote speach by Prof. Joe Hair: Oct. 28
The new submissions deadline is Sep. 30, 2020.
2020 International Conference on Partial Least Squares Structural Equation Modeling
Beihang University, Beijing, China
Main conference: October 27 - 30, 2020
Pre-conference workshops: October 27, 2020
Joseph F. Hair, Professor of Marketing, University of South Alabama, USA
Huiwen Wang, Yide Liu, Christian M. Ringle, and Marko Sarstedt
The symposium will take place at Beihang University, one of China's top institutions, which is located near the city center of Beijing
Keynote speech by Professor Joe F. Hair
Author of numerous standard textbooks including Multivariate Data Analysis and A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Professor Joe F. Hair is one of the most highly cited researchers in the social sciences.
Workshop on foundations and current advances in PLS-SEM by two renowned experts in SEM, Prof. Dr. Christian Ringle and Prof. Dr. Marko Sarstedt