Keynote speaker: Joseph F. Hair, Professor of Marketing, University of South Alabama, USA Conference co-chairs: Lăcrămioara Radomir, Răzvan V. Mustață, Ovidiu I. Moisescu, Christian M. Ringle, Marko Sarstedt, Yide Liu, Huiwen Wang
Babeș-Bolyai University, Faculty of Economics and Business Administration
The conference will take place in Cluj-Napoca, Romania, at the Faculty of Economics and Business Administration of Babeș-Bolyai University, the largest, oldest, and best Romanian higher education institution.
Keynote speech by Professor Joe F. Hair
Author of numerous standard textbooks including Multivariate Data Analysis and A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Professor Joe F. Hair is one of the most highly cited researchers in the social sciences.
Additional benefits for participants
All participants will receive a complimentary three-month SmartPLS 3 Professional license and one-month free access to the PLS-SEM Academy
PLS2022 collaborates with mySEM committee on organizing the fifth SASEM.
International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) is an international conference committed to the discourse on the advancement and application of structural equation modeling and methodological development in social science research. Papers submitted and presented in the SASEM session and PLS2022 will be given full consideration for publication in a special issue of Journal of Applied Structural Equation Modeling.