Postponement of the conference

Due to the coronavirus outbreak in China, the conferencee has been postponed to
October 27-30, 2020 at Beihang Unversity, Beijing, China
Pre-conference workshops: Oct. 27 | Keynote speach by Prof. Joe Hair: Oct. 28
The new submissions deadline is Sep. 30, 2020. 

2020 International Conference on Partial Least Squares Structural Equation Modeling

Beihang University, Beijing, China

Main conference: October 27 - 30, 2020
Pre-conference workshops: October 27, 2020

Keynote speaker:
Joseph F. Hair,
Professor of Marketing, University of South Alabama, USA

Conference co-chairs:
Huiwen Wang
, Yide Liu, Christian M. Ringle, and Marko Sarstedt


Beihang University

The symposium will take place at Beihang University, one of China's top institutions, which is located near the city center of Beijing

Keynote speech by Professor Joe F. Hair

Author of numerous standard textbooks including Multivariate Data Analysis and A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Professor Joe F. Hair is one of the most highly cited researchers in the social sciences.

Pre-conference workshops

Workshop on foundations and current advances in PLS-SEM by two renowned experts in SEM, Prof. Dr. Christian Ringle and Prof. Dr. Marko Sarstedt