Keynote speaker: Joseph F. Hair, Professor of Marketing, University of South Alabama, USA Conference co-chairs: Lăcrămioara Radomir, Răzvan V. Mustață, Ovidiu I. Moisescu, Christian M. Ringle, Marko Sarstedt, Yide Liu, Huiwen Wang
Babeș-Bolyai University, Faculty of Economics and Business Administration
The conference will take place in Cluj-Napoca, Romania, at the Faculty of Economics and Business Administration of Babeș-Bolyai University, the largest, oldest and best Romanian higher education institution.
Keynote speech by Professor Joe F. Hair
Author of numerous standard textbooks including Multivariate Data Analysis and A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Professor Joe F. Hair is one of the most highly cited researchers in the social sciences.
Additional benefits for participants
All participants will receive a complementary three-months professional SmartPLS 3 license and one month free access to the PLS-SEM Academy