Conference co-chairs

Huiwen Wang, Beihang University, China
Yide Liu, Macau University of Science and Technology (MUST), Macau
Christian M. Ringle, Hamburg University of Technology (TUHH), Germany, and University of Waikato, New Zealand
Marko Sarstedt, Otto-von-Guericke University Magdeburg, Germany, and Monash University Malaysia

Keynote speaker

Joe F. Hair, University of South Alabama, USA

Scientific committee

The symposium is supported by a scientific advisory committee of renown, highly respected and leading PLS-SEM experts from various research fields.

Faizan Ali, University of South Florida Sarasota-Manatee, USA
Carlos M. Afonso, University of the Algarve, Spain
Johnny Amora, De La Salle, Philippines
Julen Castillo Apraiz, University of the Basque Country, Spain
Guy Assaker, Lebanese American University, Lebanon
Jan-Michael Becker, University of Cologne, Germany
Diogenes Bido, Universidade Presbiteriana Mackenzie, Brazil
Gabi Cepeda Carrion, University of Seville, Spain
Walid Chaouali, University of Sfax, Tunisia
Jun-Hwa Cheah, Universiti Putra Malaysia, Malaysia
Wynne Chin, University of Houston, USA
Francis Chuah, University Utara Malaysia, Malaysia
Enrico Ciavolino, Università del Salento, Italy
Raluca Ciornea, Babes-Bolyai University, Romania
Pedro S. Coelho, NOVA University of Lisbon, Portugal
Nicholas Danks, National Tsing Hua University, Taiwan
Theo Dijkstra, University of Groningen, The Netherlands
Patricia S. L. dos Santos Pinto, University of Algarve, Portugal
Paulo A. O. Duarte, University of Beira Interior, Portugal
Andreas Eggert, University of Paderborn, Germany
Vincenzo Esposito Vinzi, ESSEC Business School, France
John Ettlie, Rochester Institute of Technology, USA
Jörg Evermann, Memorial University, Canada
James Gaskin, Brigham Young University, USA
Rasoul Ghollamzadeh, Payam-e-Noor University, Iran
Richard Glavee-Geo, Norwegian University of Science and Technology, Norway
Oliver Götz, ESB Business School, Germany
Siggi Gudergan, University of Waikato, New Zealand
Michael Haenlein, ESCP Europe, France
Joe Hair, University of South Alabama, USA
Sven Hauff, Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg, Germany
Sven Heidenreich, Saarland University, Germany
Jörg Henseler, University of Twente, The Netherlands
Cornelius Herstatt, Hamburg University of Technology (TUHH), Germany
Chris Higgins, Ivey Business School at Western University, Canada
Tomas Hult, Michigan State University, USA
Heungsun Hwang, McGill University, Canada
Ida R. Ismail, Universiti Kebangsaan Malaysia, Malaysia
Surinder Kahai, Binghamton University, USA
Patricia Klarner, WU Vienna, Austria
Ned Kock, Texas A&M International University, USA
Sascha Kraus, ESCE International Business School, France
Volker Kuppelwieser, Neoma Business School, France
Hengky Latan, Universitas Diponegoro, Indonesia
Carlo Lauro, University of Naples Federico II, Italy
Marcel Lichters, Otto-von-Guericke University Magdeburg, Germany
Yide Liu, Macau University of Science and Technology (MUST), Macau
Jose A. D. Machuca, University of Seville, Spain
Juan A. Marin Garcia, Polytechnic University of Valencia, Spain
Catarina Marques, ISCTE Business School, Portugal
Mumtaz Memon, Air University Islamabad, Pakistan
David Midgley, INSEAD, France
Ovidiu Moisescu, Babes-Bolyai University, Romania
Yuichi Mori, Okayama University, Japan
Bo Nielsen, The University of Sydney, Australia
Christian Nitzl, Universität der Bundeswehr München, Germany
Robin Nunkoo, University of Mauritius, Mauritius
Stefanie Paluch, RWTH Aachen, Germany
David Peng, University of Houston, USA
Maria Petrescu, Nova Southeastern University, USA
Stacie Petter, Baylor University, USA
Torsten Pieper, University of North Carolina, USA
Dorian Proksch, HHL Leipzig Graduate School of Management, Germany
Lacramioara Radomir, Babes-Bolyai University, Romania
Thurasamy Ramayah, University Sains Malaysia, Malaysia and Minjiang University, Fuzhou, China
Mostafa Rasoolimanesh, Taylor’s University, Malaysia
Soumya Ray, National Tsing Hua University, Taiwan
Nicole F. Richter, University of Southern Denmark, Denmark
Edward E. Rigdon, Georgia State University, USA
Alexander Rossmann, Hochschule Reutlingen, Germany
Giorgio Russolillo, Conservatoire National des Arts et Métiers, France
Christian M. Ringle, Hamburg University of Technology (TUHH), Germany, and University of Waikato, New Zealand.
Jose Luis Roldan, University of Seville, Spain
Deusdedit Rwehumbiza, University of Dar es Salaam, Tanzania
Gilbert Saporta, Conservatoire National des Arts et Métiers, France
Marko Sarstedt, Otto-von-Guericke University Magdeburg, Germany, and Monash University Malaysia
Holger Schiele, University of Twente, The Netherlands
Florian Schuberth, University of Twente, The Netherlands
Manfred Schwaiger, Ludwig-Maximilians-University Munich, Germany
Boopen Seetanah, University of Mauritius, Mauritius
Abed Shaltoni, Alfaisal University, Saudi Arabia
Pratyush N. Sharma, University of Delaware, USA
Wen-Lung (Mac) Shiau, Zhejiang University of Technology, China
Galit Shmueli, National Tsing Hua University, Taiwan
Judit Simon, Corvinus University of Budapest, Hungary
Biagio Simonetti, University of Sannio, Italy
Rudolf Sinkovics, Manchester Business School, UK
Sandra Streukens, Hasselt University, Belgium
Barry Tang, National Sun Yat-sen University, Taiwan
Viraiyan Teeroovengadum, University of Mauritius, Mauritius
Arthur Tenenhaus, Laboratoire des Signaux et Systèmes, France
Hiram Ting, UCSI University Malaysia, Malaysia
Laura Trinchera, Noema Business School, France
Julien Troiville, University of Rennes 1, France
Sunil Venaik, The University of Queensland, Australia
Ralf Wagner, University of Kassel, Germany
Fosso W. Wamba, Toulouse Business School, France
Huiwen Wang, Beihang University, China
Martin Wetzels, Maastricht University, The Netherlands
Ralf Wilden, Macquarie University, Australia
Harold Willaby, University of Sydney, Australia
Brad Wilson, University of Los Andes, Colombia
Lars Witell, Karlstad University, Sweden
Ken Kwong-Kay Wong, University of Toronto, Canada
Jacob Chia-An Tsai, National Yunlin University of Science and Technology, Taiwan